WebMetric vs Hotjar
Hotjar, now part of Contentsquare, is built for heatmaps and session replay. WebMetric covers the same ground and adds traffic analytics, without placing anything on your visitors’ devices.
In short
- Heatmaps, scroll depth and session replay, with nothing stored on your visitors’ devices.
- Hotjar identifies visitors with first-party cookies; WebMetric stores nothing on their devices.
- WebMetric includes pages, sources and campaigns, so you do not need a second tool for traffic.
Why teams choose WebMetric
- Traffic analytics and behaviour in one dashboard, from one snippet.
- Nothing stored on visitors’ devices, which keeps your own setup simpler.
- Simple, published prices with no sales call.
Side by side
- Price
- WebMetricFrom $7 a month for 250,000 events (page views, clicks, scrolls)HotjarFree for 200,000 sessions a month; paid plans from $49 a month
- Free plan or trial
- WebMetric14-day free trial, no cardHotjarFree plan
- Stored on visitors’ devices
- WebMetricNothing: no cookies and no local storageHotjarFirst-party cookies, such as _hjSessionUser
- Traffic analytics (pages, sources, campaigns)
- WebMetricYesHotjarNot its focus
- Click heatmaps
- WebMetricYesHotjarYes
- Scroll depth
- WebMetricYesHotjarYes
- Session replay
- WebMetricYes, on Starter and aboveHotjarYes
- Funnels
- WebMetricYesHotjarYes
- Revenue attribution
- WebMetricNo; track a purchase as a custom eventHotjarNot listed on its site
See it on real data
Open the live demo, or start a free trial with no card and install it in a minute.