WebMetric vs Google Analytics
Google Analytics is free and can measure almost anything, if you set it up. WebMetric is simpler, stores nothing on your visitors’ devices, and shows how people use your pages.
In short
- WebMetric installs with one snippet and needs no configuration to start.
- Google Analytics sets cookies such as _ga, kept for two years by default; WebMetric stores nothing on visitors’ devices.
- WebMetric includes click heatmaps, scroll depth and session replay; Google Analytics has none of these beyond a 90% scroll event.
Why teams choose WebMetric
- A dashboard you can read in a minute, with no configuration.
- Nothing stored on visitors’ devices.
- Heatmaps, scroll depth and replay show what the numbers cannot.
Side by side
- Price
- WebMetricFrom $7 a month for 250,000 events (page views, clicks, scrolls)Google AnalyticsFree
- Free plan or trial
- WebMetric14-day free trial, no cardGoogle AnalyticsFree
- Stored on visitors’ devices
- WebMetricNothing: no cookies and no local storageGoogle AnalyticsCookies such as _ga and _ga_[ID], kept for two years by default
- Traffic analytics (pages, sources, campaigns)
- WebMetricYesGoogle AnalyticsYes, very detailed
- Click heatmaps
- WebMetricYesGoogle AnalyticsNo
- Scroll depth
- WebMetricYesGoogle AnalyticsOne event when 90% of the page is visible
- Session replay
- WebMetricYes, on Starter and aboveGoogle AnalyticsNo
- Funnels
- WebMetricYesGoogle AnalyticsYes, in explorations
- Revenue attribution
- WebMetricNo; track a purchase as a custom eventGoogle AnalyticsYes, ecommerce tracking
See it on real data
Open the live demo, or start a free trial with no card and install it in a minute.